AI agent for product marketing
Know what your competitors changed this week
Battlecards go stale because nobody has time to check competitor websites every week. This agent does the checking, explains what each change means for you, and drafts the battlecard update. A person approves everything before it reaches sales.
How it works
Watch
Every week it reads the public pages you choose for each competitor: pricing, product, homepage, news, changelog and careers.
Read
It compares each page with last week's copy, sets aside noise like new dates or typo fixes, and asks Claude what the real changes mean for you.
Check
Every signal quotes the page word for word, and the quote is checked against the page. Battlecard edits are limited to a few safe types.
Decide
You approve or reject each signal. Approved ones update the battlecards, with full history, and go into a weekly digest for sales.
Try a sample week
Imagine you market Halden, an AI assistant for banks and insurers, up against ChatGPT, Claude and Gemini. Here are six real announcements from early October 2026, read from Halden's point of view. Approve or reject each one, then see how the battlecards and the weekly digest change.
Announcements, quotes and links are real. Halden and its view of each change are made up. Not affiliated with OpenAI, Anthropic or Google.
Built to be trusted
Public pages only
No logins, no paywalls, no review-site scraping and no personal data. It follows robots.txt and keeps the request rate low.
Evidence first
Every signal quotes the page. Facts and interpretation are kept apart, so you can see where the agent is reading between the lines.
People decide
Nothing reaches sales until someone approves it. The agent drafts, a person owns the call.
A clear record
Each battlecard has a version number and a history of what changed, when and who approved it.
What it takes to run
A list of competitor pages, a short description of your own positioning, a Claude API key and a scheduler such as GitHub Actions. After that, about 20 minutes a week to review what it finds. Digests come out as a page you can email, and as a short Slack post if you want one.
Want to see it on your own market? I'm happy to walk you through it.