Sample AI agent · Competitive intelligence
Run this week's competitor check
Battlecards go stale because nobody has time to check competitors every week. Run the check, decide what's worth telling sales and product, and watch the battlecards and the digest update.
1 · Choose who to watch
2 · Checking competitors
A simulation. The six announcements, quotes and links are real, from 1 to 8 October 2026. Halden, its analysis and the other page checks are illustrative. Not affiliated with OpenAI, Anthropic or Google.
Why it matters
Sellers stop trusting a battlecard the moment one turns out to be out of date. Keeping them current is a weekly habit that rarely survives a busy quarter, so it belongs in the system, not on someone's to-do list. Product teams need the same signals to judge what to build next. For example, at an enterprise AI company, I built sales enablement from scratch as part of one go-to-market operating model across sales, marketing, product and pre-sales.
How it works
Every week the agent reads the public pages you choose for each competitor, compares them with last week's copy and sets aside noise such as new dates or cookie banners. For real changes, Claude explains what they mean for you and drafts a battlecard update. Every signal quotes the page word for word, and the quote is checked against the page. Nothing reaches sales until a person approves it, and every battlecard keeps a history of what changed.