Win/loss agent
Pick a question about the pipeline, watch the agent dig through CRM data and buyer interviews step by step, then decide which findings go to leadership.
From my work: turning buyer evidence into positioning, packaging and pricing
Sample AI agents
Less manual work. More judgement.
Much of product marketing is still manual: reading interviews against the CRM, checking competitors every week, preparing for analysts. These sample agents show how that work can be streamlined. I lead teams that adopt agents like these, with one rule: the agent does the groundwork, and a person owns the outcome. Try them below.
Analyst briefing agent
Set up a briefing with an analyst, watch the agent build the pack and check your claims, then rehearse her hardest questions and get scored.
From my work: the analyst relations behind a Forrester Leader position
Competitive intelligence agent
Run this week's check on ChatGPT, Claude and Gemini, decide what sales should know, and watch the battlecards and the sales digest update.
From my work: one go-to-market engine across sales, marketing, product and pre-sales
EU AI Act readiness check
Answer a few questions and get a readiness score, your gaps and the deadlines that apply. An agent watches official EU sources and drafts updates for a person to approve.
From my work: a readiness assessment that became a revenue line