Four times, from built to adopted.

Analyst recognition earned by the team

What I owned

Key work

Company-wide product leadership

• Led the market research and sizing that shaped product and business priorities across both lines, adopted for company planning
• Built the GTM system, pricing, positioning and commercial motions behind 2.5× ARR growth in one year, on track for 4.5× over two years, across both lines
• Rebuilt pricing and packaging around value-based segmentation tied to customer scale (end-user volume, deployment size), using competitor benchmarking, deal data and cost analysis, which expanded contract values in larger accounts
• Spotted the need for self-service rule control in client and field feedback, prioritised it on the roadmap, and ran the release, rollout and client adoption of the rule simulator and expression viewer, so banks can test and validate detection logic before going live
• Own release sign-off across both lines, and built the client request system in Zendesk: approved requests flow straight into prioritisation, each owned by a product manager for the build and a product marketer for communication
• Led AI adoption across the team's slowest workflows: release preparation dropped from 5 days to 24 hours, and the operations team built an RFP agent trained on past responses
• As Mozn's first lead for product operations and GTM strategy, built and lead a 7-person global team across product operations, GTM strategy and analyst relations, hiring director-level talent and promoting two senior PMMs to lead

Financial crime (FOCAL)

• Created and commercialised a regulatory readiness assessment for Saudi Arabia's new counter-fraud regulation, repositioning the fraud product around a regulatory anchor and making it an active revenue line within three quarters
• Prepared each AI module launch with consultant training and RFP tooling, and co-led the internal pre-sales copilot with product leadership, which halved questionnaire response time
• Ran the analyst relations programme behind the recognitions above, across Chartis, Forrester, IDC and others
• Launched executive forums for banks, fintechs and financial institutions, built on peer conversations rather than vendor pitches

Enterprise AI (mozn.ai)

• Led the positioning and messaging overhaul of the enterprise AI business into six solutions for high-assurance domains, verticalised across public sector, defence, banking, insurance and fintech, and relaunched the website around the new structure
• Built the sales enablement programme for this new line from scratch (pitch decks, solution briefs, sales training), giving the field team a repeatable way to sell sovereign AI to governments and financial institutions
• Leading the commercial model for the AI line: per-user platform licensing combined with forward-deployed engineering fees for customisation, so pricing follows how enterprise AI is actually adopted; now used in public-sector deals

Results

• 2.5× ARR growth in a single year, on track for 4.5× over two years
• The readiness assessment became a new revenue line within three quarters
• Questionnaire response time halved with the pre-sales copilot
• Inbound grew to around 80% of all leads, led by a financial crime glossary
• 25 analyst recognitions in 2026 so far, up from 21 in 2025

What I owned

Key work

• Repositioned the narrative, ideal customer profile and partnership architecture for institutional buyers
• Brought product marketing, communications and community under one GTM system, ending channel fragmentation
• Led regulatory and crisis communications, keeping institutional partners informed and confident
• Presented GTM strategy to the board and executive team throughout the pivot

Results

• A full market pivot within 90 days of joining
• No material contract loss through the regulatory event

What I owned

Key work

• Defined the scope of the product marketing function and led a distributed team across product marketing, content and community
• Worked with the product team on the Boxel Framework, bringing developer feedback into the product, then launched it with a developer-led GTM strategy
• Ran engagement and ecosystem programmes to grow the developer community
• Designed demand generation that linked community growth to commercial pipeline

Results

• A developer community of 3,000+
• Open-source interest turned into enterprise conversations

What I owned

Key work

• Built positioning, messaging, content and demand generation from zero
• Created RegWatch, a regulatory-intelligence platform that compliance teams relied on and that convened the crypto and fintech compliance community
• Led market expansion across the US, UK, Canada and Europe
• Closed the loop between customer success and the product roadmap

Results

• RegWatch became the company's primary growth engine
• A glossary of 150+ terms became the main source of leads
• 70% year-on-year revenue growth
• Customer churn held below 5%

What I owned

Key work

• Built the category and messaging architecture for bot security
• Created The Big Bad Bot Problem research series
• Shaped the Bot Manager product focus on intent-based behaviour analysis, and built the Tableau research pipeline behind the threat research
• Drove US and EU market expansion and managed global content strategy

Results

• 55% year-on-year revenue growth across Bot Manager and API Security
• Research cited by BBC, Forbes, TechRadar, Security Boulevard and the CSDE/USTelecom Botnet Guide 2021
• Forrester added intent-based analysis to its Bot Management Wave and named Bot Manager a Leader
• Radware still publishes the annual Bot Threat Report on the same framework