Experience
Hired four times to build the go-to-market engine from scratch.
Radware, Merkle Science, Cardstack and Mozn each brought me in when their technology was ahead of its market. Each time, the job was the same: earn the market's trust, then build the engine that turns it into revenue. Here is what that involved, across strategy, marketing, sales and the teams behind them.
Mozn
Head of Product Marketing · 2024–present
Enterprise AI & financial crime · Riyadh, remote from Brno
An enterprise AI company backed by HUMAIN (PIF), serving 150+ banks, fintechs and public-sector institutions across two lines: enterprise AI (mozn.ai) and financial crime prevention (FOCAL). I joined as the first Head of Product Marketing. I work as a strategic partner to the commercial and executive leadership.
Personal award · 2026
Most Valuable Player
Mozn's company-wide award
Personal award · 2025
Mozn Hero
Top performer award
Analyst recognition earned by the team
Chartis AML & KYC Leader, one of 10 vendors globallyChartis Enterprise Fraud Leader, the only one from the Middle EastForrester Notable Vendor, Q1 2026IDC Innovator 2026#16 on the FCC50, up 30 places
What I owned
GTM strategyPositioning & messagingPricing & packagingProduct launchesAnalyst relationsSales enablementCompetitive intelligenceCustomer advocacyExecutive eventsTeam leadership
Key work
- Built a GTM operating model that brought sales, marketing, product and pre-sales together
- Led a redesign of pricing and packaging
- Created a regulatory-readiness assessment for Saudi Arabia's new counter-fraud rules, giving banks something useful before any sales conversation
- Launched executive forums for banks, fintechs and financial institutions, built on peer conversations rather than vendor pitches
- Repositioned the enterprise AI business into six solutions for high-assurance domains, verticalized for public sector, defense, banking, insurance and fintech
- Built sales enablement for the AI line from scratch, and helped shape its go-to-market around forward-deployed engineering
- Ran the analyst relations program across Chartis, Forrester, IDC and others
- Built a global product marketing team, hired experienced senior talent, and embedded AI agents into daily marketing workflows
Results
- 2.5× ARR growth in a single year
- The readiness assessment became a new revenue line
- 25 analyst recognitions in 2026 so far, up from 21 in 2025
Panther Protocol
Head of Product Marketing · 2023–2024
Blockchain infrastructure · Dubai
A blockchain infrastructure company that needed to move from a community-led audience to institutional buyers in the US, then hold its ground through a regulatory event.
What I owned
Positioning & ICPPartnershipsCommunicationsCommunityCrisis communicationsBoard reporting
Key work
- Repositioned the narrative, ideal customer profile and partnership architecture for institutional buyers
- Brought product marketing, communications and community under one GTM system, ending channel fragmentation
- Led regulatory and crisis communications, keeping institutional partners informed and confident
- Presented GTM strategy to the board and executive team throughout the pivot
Results
- A full market pivot within 90 days of joining
- No material contract loss through the regulatory event
Cardstack
Head of Product Marketing · 2022–2023
Composable software (boxel.ai) · New York / Zug / Dubai
A new developer platform for the US market, built by a team spread across the US, Southeast Asia and Europe, with no product marketing function in place.
What I owned
Product marketingDeveloper marketingContentCommunityDemand generationDistributed team leadership
Key work
- Defined the scope of the product marketing function and led a distributed team across product marketing, content and community
- Launched the Boxel Framework with a developer-led GTM strategy
- Ran engagement and ecosystem programs to grow the developer community
- Designed demand generation that linked community growth to commercial pipeline
Results
- A developer community of 3,000+
- Open-source interest turned into enterprise conversations
Merkle Science
Product Marketing Manager · 2020–2022
Crypto AML compliance · Singapore
A crypto compliance platform selling to exchanges and financial institutions, in a market regulators were still defining. I was the first GTM hire.
What I owned
Positioning & messagingContentDemand generationInternational expansionCustomer marketingThought leadership
Key work
- Built positioning, messaging, content and demand generation from zero
- Created RegWatch, a regulatory-intelligence platform that compliance teams relied on and that convened the crypto and fintech compliance community
- Led market expansion across the US, UK, Canada and Europe
- Closed the loop between customer success and the product roadmap
Results
- RegWatch became the company's primary growth engine
- 70% year-on-year revenue growth
- Customer churn held below 5%
Radware
Senior Product Marketer · 2017–2020
Cybersecurity (NASDAQ: RDWR) · Bangalore
A public cybersecurity company with a new Bot Manager business and no dedicated product marketing behind it, in a category buyers barely understood. I also led GTM for API Security.
What I owned
Category strategyResearch & thought leadershipAnalyst relationsContent strategyMarket expansion
Key work
- Built the category and messaging architecture for bot security
- Created The Big Bad Bot Problem research series
- Positioned Radware as a pioneer of intent-based behaviour analysis with analysts and buyers
- Drove US and EU market expansion and managed global content strategy
Results
- 55% year-on-year revenue growth across Bot Manager and API Security
- Research cited by BBC, Forbes, TechRadar, Security Boulevard and the CSDE/USTelecom Botnet Guide 2021
- Forrester added intent-based analysis to its Bot Management Wave and named Bot Manager a Leader
- Radware still publishes the annual Bot Threat Report on the same framework
Earlier: Content Marketer at Moxo (B2B SaaS for financial services) and Assistant Editor at CIO Review, writing for technology leaders in the US and Canada.
Education & certifications
An engineer by training, still learning
I trained as an electronics and communication engineer, and my first job was as an editor, writing about technology for CIOs. Go-to-market turned out to be where both halves meet: taking something deeply technical and making it the answer to someone's real problem.
Education
2026 – 2027 · Part-time
Executive MBA
ESSEC Business School, Paris
Delivered jointly with HKUST Business School in Hong Kong, including Doing Business in China, and the University of Cape Town.
Undergraduate
B.Tech, Electronics & Communication Engineering
Punjab Technical University, India
Preceded by a three-year diploma in the same field. Published research on communication networks for robotics.
Certifications
2026
Management & Cooperation in Complex Situations (RS6682)
SCYFCO, Paris
A French state-registered programme, built on the experience of former military officers, on decision-making and coordination under pressure.
2022
Digital Marketing: Disruptive Strategy Programme
University of Oxford, Saïd Business School
2021
Product Marketing Certified: Leadership
Product Marketing Alliance